Steps to Write an Inbound Marketing Email Workflow
In this tutorial, we’ll walk through the steps to create an inbound marketing email workflow.
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## Create a New Postman Collection
The first step is to create a new Postman collection. You’ll use this collection for all of the emails that you send in this tutorial.
1. Open Postman.
2. From the menu bar, select Create Collections.
3. In the Create a new collection dialog, enter a name for your new collection, such as “Inbound Marketing Emails”.
4. Select Create collection.
## Create an Email Template
Next, you’ll create an email template that you can use to send emails to your contacts. This email template will be used in the email workflow that you create in the next step.
1. Select the Templates tab.
2. Click the + icon to add a new template.
3. Enter the name of the template in the Template name field.
4. Click Save.
5. The email template is now saved in your collection.
6. To test the email template, click the Preview button next to the template name.
7. You should see a preview of the email that you just created.
8. If you want to edit the template, select the template and click Edit in the top-right corner of the screen.
9. Make any changes that you want.
10. When you’re done making changes, click Update Template to save your changes.
11. Close the Edit Template dialog by clicking the X icon in the upper-right of the dialog.
12. To send an email using this template, navigate to the Sending tab and select the Send button.
13. Enter a subject and message for your email.
14. Select your email template from the drop-down menu.
15. Add any recipients that you’d like to send the email to.
16. To preview the email before you send it, check the Show preview checkbox.
17. To confirm that your email was sent successfully, click on the Confirm button at the bottom of the page.
18. If there are any errors in your email, the Errors tab will show you the errors.
19. To remove the template from your collection, select it and then click Remove. The template will no longer be available for use in the future.
20. Close Postman by selecting Quit from the Postman menu bar or by pressing the Esc key.
21. Open a new tab in your browser and navigate
22. You will see a list of your email templates.
23. Click on Inbound-Marketing-Emails to view the template you created in the previous step.
24. You have successfully created your first email template in Postman!
Note: If you’re new to Postman and email templates, you may want to check out the Postman email tutorial to learn more about email templates and how to use them in your Postman collections.
## Set Up an Email Service
Now that you’ve created a template for sending emails, it’s time to set up an email service that will send your emails. This tutorial will walk you through the process of setting up an Amazon Simple Email Service (SES).
## Create an SES Account
To set up your SES account, you first need to create and configure an S3 bucket. S3 buckets are where you store your email messages, so you’ll need to store your messages in a bucket before you can send them.
1. Navigate to the S3 console.
2. Create a new bucket by clicking on Create bucket and providing a bucket name and bucket location.
3. After you create your bucket, you will be prompted for a bucket policy.
4. Copy the policy and paste it into a new policy document.
5. Save the policy document and upload it to your S3 account.
6. The bucket policy
7. The next step is to create an IAM user that will be able to access your bucket.
8. In the IAM console, create a new user.
9. Give the user access to S3 by selecting the Allow access option.
10. The user should now have access to the bucket that you created earlier.
11. Now that you have a bucket and a user that can access it, you’re ready to configure SES.